parker travel

Brief:

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A travel company is needing to promote new travel destinations in a post COVID world. As travel restrictions are unclear for families, the desire is to focus on couples or lone travelers.

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Research:

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A recent study supports the conclusion that travelers who seek destinations that are unstructured, more likely to pursue traveling regardless of risk.  In addition, travel insurance is less for adult travelers vs children.

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Spec Details:

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Banner Ad with click button which lands on the travel